710 N. Plankinton Ave
Suite 500
Milwaukee, WI 53203

Telephone: 414-271-7722

Direct Dial: 414-290-7589

Fax: 414-271-4438

Bar Admissions

State of Wisconsin
U.S. District Court - Eastern District of Wisconsin
U.S. District Court - Western District of Wisconsin
U.S. Court of Appeals - Seventh Circuit

Education

Marquette University, J.D. 1986
University of Wisconsin-Madison, 1981

Professional Organizations

State Bar of Wisconsin
Wisconsin Defense Counsel
Defense Research Institute
Litigation Counsel of America - Fellow
Office of Lawyer Regulation (OLR) District 2 Committee, Appointment to 2014-2016 and 2011-2013 terms.
Board of Directors, Wisconsin Trust Account Foundation (WisTAF), Appointment to 2010-2013 term.
Association for Women Lawyers
American Association of University Women (AAUW)
Delta Gamma Fraternity

Biography

Sarah “Sally” Fry Bruch is a shareholder with the firm. Her principal practice is in civil litigation in state and federal court, including insurance defense, insurance coverage and municipal law. Her published articles include: The “Pay and Walk” Clause—An Overview, Wisconsin Civil Trial Journal, Winter 2012; and Anonymous Designation of a Plaintiff: An Overview, Wisconsin Civil Trial Journal, Winter 2011. Sally obtained a published appellate defense decision in favor of the firm’s client in Cambier v. Integrity Mutual Insurance Co., 2007 WI App 200, 305 Wis. 2d 337, 738 N.W.2d 181 (Review denied). In 2004, she obtained a favorable defense jury verdict of $0 damages in an auto accident suit, Wayne Zierk, et al. v. Atlanta Casualty Co., et al., Kenosha County Case No. 02-CV-933 (2004).

Sally was appointed to 2014-2016 and 2011-2013 terms on the Office of Lawyer Regulation (OLR) District 2 Committee by the Wisconsin Supreme Court. From 2010-2013 she served a three-year term on the Board of Directors, Wisconsin Trust Account Foundation (WisTAF). In 2009, she was elected a Fellow of the Litigation Counsel of America (litcounsel.org), a trial lawyer honorary society recognizing effectiveness and accomplishment in litigation, trial work, and ethical reputation. 

Sally is a member of the State Bar of Wisconsin, Defense Research Institute (DRI), Wisconsin Defense Counsel, and the Association for Women Lawyers. She was a nominee for State Bar of Wisconsin President-elect in 2010. From 2003-2012, she was a member of the State Bar of Wisconsin’s Diversity Outreach Committee, and served terms as Chair and Vice-Chair. Sally developed the 2009 Diversity Counsel Program CLE "Focus on Minority and Women Owned Law Firms," and the 2008 Diversity Counsel Program CLE “Ethical Issues of Bias.” She co-authored “E-Discovery, Practical Considerations,” presented at the Civil Trial Counsel of Wisconsin, 2008 Spring Conference. In 2006, she served as Subcommittee Chair for the State Bar Convention Diversity Outreach-Gender Equity CLE.

Sally was previously an Assistant District Attorney in Portage County, WI, where she prosecuted criminal felony and misdemeanor cases to successful verdicts before juries. Sally serves as a volunteer Attorney Coach for the State Bar of Wisconsin High School Mock Trial Competition: Pewaukee (2013 to present); Brookfield East (2007-2011).

Community Service Activities

Sally serves as a volunteer Attorney Coach for the State Bar of Wisconsin High School Mock Trial Competition: Pewaukee (2013 to present); Brookfield East (2007-2011).