710 N. Plankinton Ave
Suite 500
Milwaukee, WI 53203

Telephone: 414-271-7722

Direct Dial: 414-290-7589

Fax: 414-271-4438

Bar Admissions

State of Wisconsin
U.S. District Court - Eastern District of Wisconsin
U.S. District Court - Western District of Wisconsin
U.S. Court of Appeals - Seventh Circuit


Marquette University, J.D. 1986
University of Wisconsin-Madison, 1981

Professional Organizations

State Bar of Wisconsin
Wisconsin Defense Counsel
Defense Research Institute
Litigation Counsel of America – Fellow, 2009-present.
Office of Lawyer Regulation (OLR) District 2 Committee, Appointment to 2016-2019, 2014-2016 and 2011-2013 terms.
Board of Directors, Wisconsin Trust Account Foundation (WisTAF), 2010-2013.
Association for Women Lawyers
Delta Gamma Fraternity, Milwaukee Alumni - V.P. Foundation; Board, 2014-present.
Prevent Blindness Wisconsin – Treasurer; Board of Directors, 2015-present.


Sarah “Sally” Fry Bruch is a shareholder with Crivello Carlson., S.C. Sally represents businesses, insurance companies and individuals in Civil Trial and Appellate Practice matters in the Wisconsin State and Federal Courts. Her areas of practice include insurance defense, insurance coverage, municipal law, civil rights litigation and personal injury defense. Sally’s publications include: 

CLE Panel Presenter “Cyber Law: A Primer from the Roundtable.” Aug 3, 2017 Wisconsin Defense Counsel, Summer Conference

DRI Unfair Claims Settlement Practices Compendium – Wisconsin Chapter. 2017, Co-author.

Expenses and Fees on Failure to Admit Under Wis. Stat. § 804.12(3), Wisconsin Civil Trial Journal, Summer 2016.

Requests to Admit Toxicology Reports and Blood Alcohol Concentration, Wisconsin Civil Trial Journal, Winter 2015.

The “Pay and Walk” Clause—An Overview, Wisconsin Civil Trial Journal, Winter 2012. 

Anonymous Designation of a Plaintiff: An Overview, Wisconsin Civil Trial Journal, Winter 2011. 

Published Appellate Decisions

Romero v. West Bend Insurance Co., 2016 WI APP 59, 371 Wis. 2d 478, 885 N.W.2d 591 (Review denied). Successful appeal and defense of coverage for insurance client: insurer did not owe policy limits under the Wisconsin Changes Endorsement to the Garage Coverage Form and did not breach its duty to indemnify.

Cambier v. Integrity Mutual Insurance Co., 2007 WI App 200, 305 Wis. 2d 337, 738 N.W.2d 181 (Review denied). Successful appeal and defense of insurance client: insurer did not owe full policy limits under Wisconsin’s valued policy statute under homeowner policy. 

Defense Jury Verdict

Wayne Zierk, et al. v. Atlanta Casualty Co., et al., Kenosha County Case No. 02-CV-933 (2004) solo jury trial, defense jury verdict of $0 damages/30% liability for auto accident/personal injury.

Professional Activities

Sally was appointed to 2017-2019, 2014-2016 and 2011-2013 terms on the Office of Lawyer Regulation (OLR) District 2 Committee by the Wisconsin Supreme Court. From 2010-2013 she served a three-year term on the Board of Directors, Wisconsin Trust Account Foundation (WisTAF). In 2009, she was elected a Fellow of the Litigation Counsel of America (litcounsel.org), a trial lawyer honorary society recognizing effectiveness and accomplishment in litigation, trial work, and ethical reputation. 

Sally is a member of the State Bar of Wisconsin, Defense Research Institute (DRI), Wisconsin Defense Counsel, and the Association for Women Lawyers. From 2003-2012, she was a member of the State Bar of Wisconsin’s Diversity Outreach Committee, and served terms as Chair and Vice-Chair. She was a nominee for State Bar of Wisconsin President-elect in 2010. Sally developed the 2009 Diversity Counsel Program CLE "Focus on Minority and Women Owned Law Firms," and the 2008 Diversity Counsel Program CLE “Ethical Issues of Bias.” She co-authored “E-Discovery, Practical Considerations,” presented at the Civil Trial Counsel of Wisconsin, 2008 Spring Conference. In 2006, she served as Subcommittee Chair for the State Bar Convention Diversity Outreach-Gender Equity CLE.

Sally was previously an Assistant District Attorney in Portage County, WI, where she prosecuted criminal felony and misdemeanor cases to successful verdicts before juries. 

Community Service Activities

Volunteer Attorney Coach for the State Bar of Wisconsin High School Mock Trial Competition at Pewaukee H.S. (2013 to 2016) and Brookfield East H.S. (2007-2011).